Why You Should Sell On The GCP Marketplace

 The Google Cloud Platform Marketplace is quickly becoming the easiest way to sell your SaaS. More and more developers are turning to this solution to share their SaaS with an ever widening market. The GCP Marketplace is the quickest way to present production ready stacks, datasets, solutions, and services to aid in development of any product you are offering. The growing advancement of SaaS has changed the marketing needs of many developers. Here are 3 reasons why you should sell your SaaS on the GCP Marketplace:

It's The Fastest Way To Get Your Customers Acclimated To Google Cloud Solutions

In today's instantaneous business world, we are finding that Cloud solutions are becoming more and more important for developers and customers. After an entire year now of a pandemic, being able to access information from one centralized location has been paramount. COVID has changed a lot of ways that people are doing business these days and not for the worse. The most innovative and progressive inventions come by necessity and the GCP Marketplace is the perfect innovation for this pandemic roadblock. By offering your SaaS through the GCP Marketplace, you can also guide your customers on the usefulness of Google Cloud Solutions. This will likely make them more aware of more solutions and practical products for them. The more you can help your customers, the more trust they will have in your product.

The GCP Marketplace Has The Most Convenient Billing Options

Your customers will receive one bill for their usual Google services as well as your SaaS. It's that simple. You can offer the usual features like pay-as-you-go, subscriptions, and even custom pricing in a format that is familiar to your customers and clients. You also have the option to receive reports on what features your customers are enjoying or disliking about your software. You and your customers will appreciate the ease of accessibility and no-hassle billing. 

The GCP Marketplace Offers World Class Security 

Cybersecurity has been a significant issue for SaaS as well as the entire internet recently. By using the Google Cloud Platform Marketplace, you are putting your SaaS into safe hands as you have the safest and newest defense against any threat. Customers overwhelmingly prefer knowing that their SaaS is secure and will appreciate your attention to this detail. You will also have the comfort of knowing that your SaaS is safe, secure, and backed up by Google. 

Using the GCP Marketplace gets your SaaS into your customer's  hands quickly, easily, and conveniently! There are many guides, training, and tutorials on how to get started on the GCP Marketplace should you find yourself stuck in any way navigating this valuable marketplace. Once you are comfortable with this innovative platform marketplace, you will find that it is an invaluable resource for the development and sale of your SaaS.

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Have you sold your SaaS on the Google Cloud Platform Marketplace? 

Customer Onboarding And User Adoption Strategies For Your Business

Business strategies fascinate me. I could sit and read about how to run a successful business all day. I don't think I would ever have a business besides freelance writing/blogging, but a lot of these tips I read about are actually quite useful for my blogging "small business." 

For example, a lot of helpful blogging tools come as a free trial and after a set amount of days, weeks, or months, it expires and you begin your paid subscription. I am always thankful for the free trials and freemium products and usually keep my subscription to the most useful ones. I have even thought about offering my own tools or e-courses to help other bloggers and/or writers, along with my own freemium product or free trial.  Then, of course, I wondered how many people would actually stick with it once their trial was up.

Confidence level = 0

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So, I decided to research and came upon User IQ and found a lot of great information! After searching and searching it was definitely refreshing to find a website that had all of the information I needed in one place!

According to this article on user adoption, I should utilize a WOW! moment:

"Once you know who your best customers are, you can start to identify the WOW! moments that got them there. Invented by David Skok, a WOW moment refers to the moment where your user suddenly sees the benefit they get from using your product and says to themselves WOW! Even better, a WOW! moment might result in a conversion activity for you, like trial to paid or an upgrade from one version to the next."

I had never even thought about that! As a matter of fact, there are so many really helpful things about customer onboarding there that I found myself reading long into the night. I learned about good user adoption and engagement, how to improve time-to-value, and how user adoption and customer onboarding are the most important for growth. 

I don't want to tell you everything about UserIQ, you should definitely visit their website and check them out. They have a plethora of strategies and information and they even have an User Adoption Toolkit that you can try for free!

These are great tips for the way business is conducted these days. I found it to be incredibly helpful, even for my business of blogging and freelance writing. I am much more confident in offering an ecourse and/or software as a service (SaaS), definitely. Now, imagine what this knowledge could do for you!