Tuesday, April 23, 2019

5 Things To Keep In Mind When Moving

We all know that there are always going to be stressful periods in our lives. It happens. Because as much as we all might like for life to be peachy, it doesn’t always work out to be that way. We have good times, sure – but there are also stressful periods for us to be concerned about too. Yet, the best thing to do is to recognize that they are going to happen – no matter what you do. And, where you plan, prepare for them. This is very much the case when it comes to moving to a new house. We all know that the moving process is stressful, and so it makes sense for you to be able to be aware of that, and plan for it. Let’s take a look at some of the things you might like to keep in mind when you’re moving.


Timing

First of all, you’re going to want to think about the timing with this. Do you know how long it will take? Are you trying to rush the process? If you are able to be as realistic as you can with the timing, you won’t find yourself getting stressed out about being late or running out of time.

Budget

The next thing that you need to do here, is budget! Because moving always seems to get so much more expensive than you could ever imagine. And you need to make sure that you’re being really transparent with this. Try to forecast as many costs as much as you can – and over budget if you can. Because you’ll want to ensure that this doesn’t become a financial burden as well.

Packing

And then you also need to pack. Here, you really need to allow yourself as much time as you can. Because you will not believe just how long it all takes! Start packing as soon as you can, throw out or sell what you do not want to take with you, and think about the experts you need, such as Proweather Store, that can help. Because the more organized you are, the easier moving will be.

Stress Levels

The next thing that you need to be able to manage here, is stress. Because we all know that it is super stressful to move. And there’s no excuse to just ignore it and then get sick! You have to try and keep yourself relaxed. Not only can planning and asking for help allow you to make this happen, but you should also focus on your hobbies to keep you relaxed too. This will make it feel so much easier.

Living

Finally, you're also going to want to think about your lifestyle as you’re moving too. Because it is stressful and your usual routine is completely uprooted for a while! And so, it can be really useful for you to plan in the right things that will help you to manage the move more effectively. Making freezer meals that you can access easily, packing snacks, having easy to wear and comfortable clothes available all helps. Because then you can still live and get through the move in one piece.

What are your moving tips?

Friday, April 19, 2019

Brand Storytelling And Why It Is Vital

Brand storytelling is more crucial than ever these days. What is brand storytelling? It is easily defined as such:

"Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections." - Source 

 Customers are consistently interested in what your brand is about, what drove you to start your brand/business, and what values your brand stands for. In essence, your brand has a story that customers would love to hear, so tell it!


Studies on storytelling have found that:

"Stories are 22 times more memorable than facts & figures alone  

Our neural activity increases 5X when listening to a story 

Storytelling lights up the sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story" - Source 




There are plenty of ways to get your brand's story out there. You can use your website, social media, even video production. Of course, if you have a marketing team by now, they should also be aware of your story and easily share it. By telling your brand's story, you can easily connect with your customers and watch as success comes rolling in. 

For example, is your product fair trade and ethical? You can explain why you feel this issue is important to your brand and why you choose to only conduct your business this way. Is there a message that you would like to put out and have represent your brand? Absolutely tell your customer why this particular message is of the utmost importance to your brand. Some great examples of brand storytelling would be Dove's Self Esteem project, Nike's commitment to athletic excellence, and Ikea Singapore's Shelf Guru campaign. Dove is committed to showing the beauty of all women, Nike stands for and supports all athletes, and Ikea Singapore has connected with their customers by answering queries with punny humor and memes. 

All of these campaigns are easily identifiable to customers and bring much more attention to the brand. Even more meaningful is that it sparks a conversation about your brand and products and keeps it in the front of people's minds. Customers love to know that the company they are buying from has the same interests at heart. It gives them something to think about and more importantly, it also gives them a lot to talk about with others. The more customers connect with your story and values, the more other consumers will take notice. Once your brand's story is established and shared, it can give you the inspiration to continue forward with even more purpose than ever before!


Through the power of brand storytelling, you can easily connect with your customers which can lead to unlimited success. Customers are definitely interested in a brand's story these days as the market is so overcrowded with so many brands and businesses vying for the consumer's attention. By telling your brand's interesting and unique story, you can easily shine through the masses and reach people much more easily leading to success for you and your brand!

What is your brand's story?

Sunday, April 14, 2019

How To Use PNG or JPEG Files To Create Craft And Design Mockups

What are craft and design mockups? The simple answer is that mockups are a prototype of what you would like to/can accomplish in your design; a model or example of a finished product. This can help you with designing your craft and seeing the end product before it's actually done. 




The most common way people create mockups is by using PNG or JPEG files, which is what I will be focusing on today. I am no great wizard when it comes to Photoshop or Adobe Illustrator. I am barely able to take decent pictures as it is, much less edit them so they look amazing on the internet. However, I have been practicing now that I have more time and I am getting the hang of it. 

Photoshop is an amazing tool and resource, I am finding. Using the Photoshop (or Adobe Illustrator) program, it is easy to make a mockup of anything! You just:
  •  pick your background, whether it's a plain non-specific scene or backdrop or a picture of a room or an item you want to superimpose your idea onto
  • start adding your designs
  • make your creative changes as you find them! 

A lot of home decor and design websites and/or apps use a sort of mockup program. You can take a picture of the room you would like to put the product you are interested in buying, superimpose the product over your room picture, and then you have an actual idea if it's going to work or not. Mockups are a lot like that, except YOU are the designer! It's a quick and easy way to actually see your finished product or design before you finish it so you can adjust and make changes as you see fit! 

Mockups are especially useful when you are trying to sell your finished product and/or design. You see this most often with clothing items, like T-shirts, for example. You can choose your background and superimpose your design onto your clothing item background. This way your customers know what you are offering, and you are also able to use those images on your website, Etsy and other shops, social media pages, or anywhere else you would like to market your product. That way, you aren't spinning your wheels by working on or purchasing materials for something no one is interested in buying. This saves you money and energy to pour into the project people are definitely interested in!



There are many websites that have splendid images that you can use in your creative process, as well as many free or almost free tools and resources to start making your own mockups. I have even found them to be priceless when trying to make an image for a blog post. For those of you who use Pinterest to share your creations, the perfect image for your pin is essential! Your pin image should give others a clear idea of what the product is as well as what it looks like finished. Most of you savvy pinners know that the image you use for your pin must be eye-catching and attention grabbing at first glance!

And so, mockups are incredibly useful as they help you see your finished design/product so you can find any creative changes you need to before you begin and they can give your clients and/or customers an idea of what you can and will accomplish and bring to them!

Do you use mockups in your design process?

Tuesday, April 9, 2019

Treat Yourself Tuesday: Re-Nourish By Pure Radiance

Here's a fun thing I learned about being in your 40s: Your hair texture changes.



via GIPHY

I started to notice my hair getting drier about two years ago. It was getting dull and I was at a loss about what to do about it. I changed shampoos and conditioners, I tried every leave in conditioner, hair masks...nothing. I felt like I was never going to have soft, bouncy hair again!




Luckily, Pure Radiance by Dr. Sears reached out to me for a product review and I was excited to try Re-Nourish. Re-Nourish is nutrition for your hair using plant stem cells and essential nutrients to revive and support healthy hair by feeding your starving hair follicles. 

https://mypureradiance.com/sm_tomoson_ss_renourish_20190322


It Was Super Easy To Use

You can use it on dry or damp hair. I just replaced my normal hair care routine with the Re-Nourish for about twenty days so far. Two spritz on my scalp after a shower and done.

No Weird Smell

I have a thing with smells. I will absolutely abandon a hair product if I don't like the smell. Re-Nourish smells like...nothing, really. 

It Actually Works

I initially wanted to give it thirty days before I finished my review, but after twenty days, I am really pleased with the results. My hair is softer, thicker, and shiny. 

It's Treat Yourself Tuesday, and I would absolutely recommend Pure Radiance Re-Nourish to anyone who wants healthier, thicker hair! So, go ahead, 


Tuesday, April 2, 2019

The Amazing Ways Music Is Changing

Music has helped people in so many different ways over the years. From helping people to overcome a dark time in their life, to making some people millionaires because they’ve been able to turn their love for music into a career. It’s also one of the biggest industries in the world, with artists of all kinds making it a billion dollar industry that just seems to keep on growing. And there are so many different ways that the music industry is changing at the minute, some positive, some negative.

Like with most things in life, there are always going to be some negative changes, and unfortunately with the music industry, this means that it’s all over the news and social media. So it’s easy for music to be put in a negative light, simply because people are so focused on it all of the time. So, we’re going to try and show you some of the amazing ways the music industry is changing, just so that some of the negatives don’t cloud your vision, and so that you notice the power of the music industry.

It Speaks To Everyone!

Music really does speak to everyone, and that’s one of the things that we love about it so much. It speaks to everyone in a way that can save lives, open up minds, and bring people together. There is at least one type of music that somebody is going to enjoy, but there’s no reason why that can’t connect you with someone who likes another type of music. It’s so easy to access now, with things like Youtube and Soundcloud, giving people the platform they need for on the go listening. But for those of you who prefer the old school way, if you look here you’ll see ways that you can download music for free. The more music you have at your disposal, the more your mind is going to be able to relax and drift off. That’s the common feeling that people have in terms of music, it helps take you to a place where you don’t have to worry about the troubles of the day anymore!

More Focus On Equality

There definitely needs to be a bigger focus on equality in life, and luckily it seems like the music industry is one of the areas that is doing it at the minute. All you seem to hear about lately is women standing up for themselves in the music world, and calling out men who might have acted in inappropriate ways. But it’s important to remember that it works both ways, and that females can be just as bad as males, especially in the music industry. But it’s nice to see that an even amount of males and females are breaking through into the music world, with minimal worry of whether their gender is going to determine their success.

The New Sounds Coming Through

There’s always new sounds coming through, and the music people are listening to now is totally different to what it was 10 years ago. There are new sounds coming through in all genres that we think you should be listening to, just because each genre has their own style and their own way of affecting you!