Friday, February 1, 2019

Are You Promoting Your Business Properly?

There's nothing like that rush you get when you first set up your own business. You've come up with an amazing idea and you're ready to start putting into practice. You're committed to all of the hard work to come and you're ready to make something amazing. And then, you suddenly realize that no one is paying your new business any attention whatsoever.

This is one of the most common issues in the early days of a business's life but it can be pretty scary. However, it's definitely something that you can get past, you just need to know how. With that in mind, here are some things that you can do to better reach out to customers and promote your business more effectively.


Know your customers


One of the most important marketing details that a lot of businesses tend to forget is that you need to know exactly who your customers are if you want to be able to connect with them as effectively as possible. After all, different marketing methods are more effective on different people and knowing who your demographic is means that you're going to be much better equipped to build your marketing around them and their preferences. A clear profile of your ideal customers is one of the most important things that your business can have.


Embrace modern methods


We live in an incredibly fast-paced, technology dominated world and that means that if you're not willing to keep up with the changes that it brings, your business is going to end up falling behind. One of the best modern marketing methods is video content. Being able to create interesting and engaging video content is one of the best ways to connect with customers. It's actually a lot less of a challenge to do so than you might think. You just need to find some good ideas and find someone who can be engaging on camera. You can check out places like this website for royalty free music. Plus there are plenty of editing tutorials online that you can use to make your videos look more professional.


Don't leave it as an afterthought


You might not think that this would be such a common issue but it befalls a lot of small businesses more often than you would think. Far too often businesses leave their marketing as an afterthought and don't put nearly enough effort into it. There are so many things that go into a business that it's all too easy to let your marketing fall by the wayside but the truth is that if you want to promote your business properly, you have to be willing to put the time and effort in.


Of course, an important thing to remember is that you don't want to fall into the trap of paying so much attention to your marketing that you ignore every other important aspect of your business. One of the first things that you need to learn when you set up any kind of business is that it's a near constant balancing act. You need to keep all of those plates spinning at once because if one falls, they could all come crashing down very easily.

How do you promote your business?

22 comments:

  1. wow, very educative , thanks for sharing this important tips. keep it up

    ReplyDelete
  2. Very interesting article. Great tips.

    ReplyDelete
  3. I am not the best at promoting my blog. I find it quite cringe worthy bigging myself up. My main ways of getting readers are Facebook, Instagram, Linkedin and Pinterest. But I probably should post more often.

    ReplyDelete
    Replies
    1. Same, I cringe as well, but it's a necessary evil ;) I think Pinterest is the best for promotions. A lot of my traffic comes from there!

      Delete
  4. I am horrible at promoting myself. I am a freelance writer and tend to get most of my business through word of mouth. I also am diving back into blogging full time (after selling my original blog) for myself, so we'll see how well I do promoting in 2019.

    ReplyDelete
  5. IN any business it is important to know the business. next important thing is to love what you do.Do any business with passion and you will reap the rewards

    ReplyDelete
  6. Wow! These are very helpful and informative too! These tips will help others who started Business. I will definitely share this to others!

    ReplyDelete
  7. this is pretty nice! im starting my new blogsite and this a big help!
    -nina cochingco

    ReplyDelete
  8. Technology and social media play a big part in gaining mileage for your business. These days, it's no longer difficult to get your brand noticed.

    ReplyDelete
  9. That is a very interesting question. I promote my business/ blog Facebook, Instagram, and Pinterest but I need to post more onto these platforms.

    ReplyDelete
  10. This is so true! So often, the product comes more easily than the promotion. Having a clear vision and knowing that marketing is a priority is so important.

    ReplyDelete
  11. Promoting your business is so important these days else all your efforts go in vain! I think that social media can be a real game changer if we utilize properly!

    ReplyDelete
    Replies
    1. Social media is the best thing that ever happened to small businesses!

      Delete
  12. Very good point made here. Promotion is key to a business and should deffo not be an after thought xx

    ReplyDelete
  13. Some great tips and advice here - I really should take this on board for 2019! Here's to a better, happier, healthier and more prosperous year :) x

    ReplyDelete
  14. This is sound advice for anyone starting up a business.

    ReplyDelete
  15. Very interesting post and I do always read such type of articles which are related to business promoting. I have business and always work on promotion. I try promoting on facebook and instagram

    ReplyDelete
  16. I consider my blog to my business and I try to promote it in unique and innovative ways keeping in mind my budget constraints :)

    ReplyDelete
  17. This is really helpful to me. I’m trying to get my business up and going!

    ReplyDelete